Close your eyes and take a deep breath.Consider a person who still does not believe in digital marketing.Are you thinking of a specific person?Good.
In fact, some are stuck in their old habits and missed the train to the digital station.The reason why they missed the train? 1. They didn’t bother to buy a ticket.Are you still thinking about the same person? Brilliant.
At first glance, adigital marketing strategycan feel overwhelming and intimidating.Investing time and money is also not the strongest argument in the world to win over a skeptic.So how do you convert an unsaved person?First you sing: Journey – Don’t Stop Believing (Not the Glee version) this is called a distraction.While they stand confused and amazed, you get down to business and throw out the facts faster than an angry Apple fan hates a new smartphone from Samsung.
FACT 1. Your Competitors Are Running Circles Around You
Just because you haven’t switched to digital marketing, you can bet all your money in the bank that your competitors have.This gives them a big head start and a big advantage.Why?You have exposed the cards in your hand and the competition can outmaneuver you in any way they want.Explained in pure Swedish?They are hunting for your target audience.Because you are fighting for the same customers.Your competitors also do the job better.Because they have realized that the world is no longer ruled by paper.
FACT 2. The Monologue Is Dead.long Live The Dialogue
Buildingbrand loyaltycan be done in many ways.One way is to invite the customer to a dialogue through digital marketing.Interact with your customers in your digital channels.Create content that creates conversation.It is a completely new world and it is built on collaborating across different digital platforms.Do you want to be the person who sits quietly in a corner?Or do you want to be the person who mingles around and talks to all kinds of people?The choice is yours mate!
FACT 3. You Will Actually Understand Your Customers
Technology, tools and gadgets.Digital marketing offers a big wizard’s hat from which all imaginable rabbits can be conjured.Analyzing your customers’ preferences helps you understand them better, which ultimately helps you tailor campaigns withhigher resultsand better engagement.And then the small detail ofSEO, oh so beautiful and helpful SEO.
FACT 4. There are a lot of people on the Internet
One of the many strengths that digital marketing offers is the ability to target exactly those consumers who are interested in your particular product and your particular services.Which gives you the opportunity to stop guessing and build your reasoning on well-founded facts.Newspaper advertisers certainly sell the concept of targeted marketing, but compared to digital marketing, they really have nothing to offer anymore.In fact, the best-looking full-page ad in the most prestigious magazine can’t fight against continuous engaging content in social channels andemail campaigns.Talk to whoever matters – that’s what matters.
FACT 5. It Is The Opposite Of A Money Trap
Yep.It’s true.But digital marketing is by no means free.However, they cut costs for advertising space, printing costs and the like.Withdigital marketing, you create your own place for advertising.Sure, boosting a post on Facebook costs money.And advertising on Instagram to reach a wider audience than your followers also costs money.But the cost is significantly less than that of traditional marketing.And you can direct it to exactly who you want on a very deep level.Going digital can – and will – save you money.Think about it as long as you need to.
A lot can be said about digital marketing.But at the end of the day, it’s basically about letting customers find you – instead of you chasing them.Digital marketing is constantly evolving, which makes your strategies more dynamic and forces you to revise them more often than with a traditional marketing strategy.At the same time, constant development offers the opportunity to be one step ahead and lead the way instead of observing from the back seat.
Dictionary of marketing terms
- Types of advertising- The specific type of advertising determines the purpose of advertising or the advertising medium
- Sales funnel- The principle of distribution of clients to stages of the sales process from first contact to conclusion of a deal.
- Margin (gross profit) – The difference between the selling price and the unit cost of a product.
- FMCG – fast-moving consumer goods
- Marketing mix – is a set of controllable variables
- HoReCa – The distribution channel with direct consumption of goods at the point of sale
- Event – In a broad sense, a marketing event
- inventory turnover – Index of inventory turnover of raw materials and finished goods
- Lead – A potential customer who has responded in one way or another to a communication
- Distribution – Logistics activities based on the movement and distribution of goods
- Retail – retail sale of goods and services to the end consumer
- marketing plan – part of the development plan of the company
- Social Media Marketing (SMM) – Promotion of goods and services in social networks